Corporate Gifts for Product Launches and Conferences

Corporate Gifts may just be mere novelty items distributed at the culminating part of various events, but they are regarded as effective tools in marketing a company, and channeling appropriate information to the general public. This method has already been used several times during product launches, product build-ups, or conferences sponsored by related companies. The participants of the said events attend such not only for the free gifts they partake at the conclusion of the occasion, but more so of the valuable knowledge that they receive from such programs. Companies of all sorts have involve themselves in thorough planning for the hosting of similar events and also include those which the participants or general public may deem items of interest. They incorporate these data into the theme of the program and even on the promotional items as well. They also make sure to personalise the items in such a way that the general public will remember them and the occasion they have attended.


There is always a need to launch a product or to build an existing product for a variety of reasons. Companies make sure that respective events for these causes will be held for their corresponding success. Product launches are not complete when there are no product samplings and distribution of corporate giveaways involved. This business move would eventually benefit the target market and even the public in general to know if your products have met their standards. What’s more is that they would appreciate these events since they are hosted for free. They get to enjoy trying your new products and are given items for free. This would not only increase your client satisfaction rating, but would also be a way to accommodate new clients added into your regular patrons. In other instances, companies host product build-up events for their existing products most especially if it is experiencing low sales. This cause is to reintroduce the products to the market once again, reminding the consumers of how effective the products are. Still, product sampling plus personalised gifts will be distributed in this event.

There are also various conferences held regularly most especially among differing professions. These conferences have been fully supported by big companies such that they take charge in giving away freebies on the entire event. For instance during medical conferences, what you normally see distributing gifts or sponsoring raffles are big pharmaceutical companies. This in one way or another sparks the interest of the participants into patronising their products as these medical practitioners recommend the use of such medicines or supplements to their patients. It is clearly evident how the marketing of such products from one event could spread efficiently and speedily to the target market.

You could employ a variety of gifts during these events. Just make sure to attach your company name, brand name, symbol, slogan, or text on the gifts vividly. Make sure to prepare a good number of items that would interest your target market to be assured that everyone will go home happy and satisfied. Through corporate items, the general public or the consumers may establish good vibes in your company converting them into regular clients in the long run.


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Akinwumi Adesina – Most Reputable Africans – Joyce Banda Arrest

Akinwumi Adesina | President, African Development Bank


Akinwumi Ayodeji Adesina is the 8th elected President of the African Development Bank Group. He was elected to the position on May 28, 2015 by the Bank’s Board of Governors at its Annual Meetings in Abidjan, Côte d’Ivoire.

He took office at the Bank’s headquarters in Abidjan on September 1, 2015 and will serve an initial five-year term.

Adesina, 58, is a distinguished development economist and agricultural development expert with 25 years of international experience. He is the first Nigerian to serve as President of the Bank Group.

Adesina served as Nigeria’s Minister of Agriculture and Rural Development from 2011 to 2015, during which time he implemented bold policy reforms in the fertilizer sector and pursued innovative agricultural investment programs to expand opportunities for the private sector.

He was previously Vice-President (Policy and Partnerships) of the Alliance for a Green Revolution in Africa (AGRA). He was also Associate Director (Food Security) at the Rockefeller Foundation in New York, where he worked for a decade (1998-2008) in senior leadership positions, including as Regional Office Director and Representative for Southern Africa.

Adesina was Principal Economist and Social Science Research Coordinator for the International Institute of Tropical Agriculture (IITA), Principal Economist and Coordinator of the West Africa Rice Economics Task Force at the West Africa Rice Development Association (WARDA) and an Assistant Principal Economist at the International Crop Research Institute for the Semi-Arid Tropics (ICRISAT). From 2008 to 2010, Adesina was the President of the African Association of Agricultural Economists.

Adesina has received a number of global awards for his leadership and work in agriculture. In 2010, United Nations Secretary General Ban Ki-moon appointed him as one of 17 global leaders to spearhead the Millennium Development Goals, along with Bill Gates, the Spanish Prime Minister and the President of Rwanda. He was named Person of the Year by Forbes Africa magazine in 2013.

Adesina earned a first-class honours Bachelor’s degree in Agricultural Economics from the University of Ife, Nigeria in 1981. In 1988 he completed a PhD in Agricultural Economics at Purdue University in the United States, where he won the Outstanding PhD Thesis Award for his research work. He also won the prestigious Rockefeller Foundation Social Science Post-Doctoral Fellowship in 1988, which launched his international career in global agricultural development.

Born on February 6, 1960, Adesina speaks fluent French and English.

Kimono Dress – latest African Trend

A Kimono dress is definitely the prettiest thing to wear this summer. The historic and traditional kimono comes from Japan and has a long list of different traditions and styles. But, one needs to be careful with this trend, as it can be easily mistaken for a loungewear robe. South African fashion designer, Vanya Mangaliso, says that when choosing this look, it’s important to choose the one that you’re most comfortable with and a perfect fit. Kimonos come in various lengths. Mangaliso says to try and avoid ankle-length versions and rather choose calf-length designs instead.

There are many different types of kimonos; they range from cotton to silk, satin and embroidered. They also come in every pattern under the sun from florals to stripes. There are a ton of different ways to style a Kimono, and the best part about it is that it instantly transforms your outfit and you can dress it up or down depending on the occasion. Some have rocked this trend with jeans, shorts, or even a simple dress. Another cool thing about a Kimono is that you can also wear it as a dress on its own – just add a belt and you’re ready to go. Many celebrities around the globe have been spotted rocking this trend. South African actress, Pearl Thusi, and Nigerian musician, Tiwa Savage, have found modern ways to show off the historical trend.

Kimono Dress

Kimono Dress

Most wearable fashion trends for women

Lace Floral Print

Usually, brides come to mind when you think of lace. Or, maybe an evening wear. Well, for summer, designers hope to change your mind about this timeless trend, and they are clear that lace is here to stay. Lace is light and easy to wear, so many of the seasons outfits will incorporate it. You just have to keep the balance and carefully combine it with your everyday outfits. The key with lace is to pick the right colour, fabric, and style says fashion designer, Carla Pinto. Pinto showcased her latest collection at the SA Fashion Week. Pinto’s House – African Style Story is all about prints, floral and lace. For the show, she recreated a floral lace print that contrasts beautifully with a geometrical crochet print. Pinto says her main source of inspiration was the antique lace and crochet patterns. She says she has a way around to refresh and revitalise lace.

The Portuguese designer says this visual illusion will definitely give women the unique possibility to wear clothes with a sophistication and timeless, yet sporty look. The fresh approach is to make it anything but formal. Pinto says if you want to grab attention, coloured lace is perfect for you. She says to choose anything from bright red, yellow, blue or pink colours instead of playing it safe with white and black.

Lace Floral Print

Lace Floral Print

Summer Fashion Trends 2018 -19 For Africa

Thigh-highs, warm coats, thick stockings, scarves and gloves have served us well in winter, but summer is nearly here and we’re so ready to embrace the new season and, most importantly, we are ready for new fashion trends. The coolest thing about summer is that you get to make the rules. You can be playful with your look and experiment with new styles.  2017 has been a good year for African designers to showcase the best of Africa, and the summer trends will, no doubtedly, crossover internationally. Some of Africa’s top designers took part in South Africa’s Fashion Week. The designers who showcased brought in fresh, vibrant colours that are synonymous with African summer. They spoke to about the reasons they took part in the event, what to look out for this summer, and, most importantly, how their collections will represent Africa abroad.

Joyce Banda Malawi – Tourism On Your Radar for 2018 -19

Malawi’s Wildlife at its very best

Recent developments mean Malawi is set to become one of the most complete destinations in Africa – Lake, Landscape, Culture and now Wildlife experiences of the very highest quality. This year Malawi made
history with one of the worlds largest elephant translocations. Next year a further 250 elephants will be translocated from Majete Wildlife Reserve – making it a 400km journey.

Malawi’s wildlife is thriving thanks to the work of Malawi’s government in partnership with African Parks. Further plans are afoot to reintroduce cheetah early next year too, meaning it will have 3 reserves offering
some of the highest quality safari experiences in the region.

Traditional, or not so traditional afternoon tea…
Satemwa Tea and Coffee Estate have been crafting superior teas and coffees for nearly 100 years. Their produce is made with passion and respect for the environment and its surrounding communities. These fine
infusions are exported all around the world. Satemwa Tea has been sipped by the Queen in Claridges, provides Sainsbury’s with their best selling Red Label tea, and their hand made artisan teas are served at
Heston Blumenthal’s Fat Duck, Enjoy afternoon tea in the beautiful estate gardens with milk and cream fresh from the estates own cows, followed by croquet on the lawn… yes, we’re not joking, this is in Malawi!


Honeymoon Hotspot
Lake Malawi is a hit with Honeymooners. Its golden sandy beaches and sparkling waters combined with the country’s stunning scenery and intimate unspoilt wildlife experiences mean it delivers a perfect blend of
romance and adventure.

There are so many romantic hideaways wiating to be discovered around the country that you really are spoilt for choice. Whether it’s the safari without the crowds, small and personal luxury lodges, secluded
hideaways or the unbeatable lakeside sunsets, 2017 looks to be a loved up year for Malawi.

Nyika National Park

Joyce Banda Wanted – At least 14 fashion designers from outside Malawi For Malawi Fashion Week (MFW)

Joyce Banda Wanted At least 14 fashion designers from outside Malawi For Malawi Fashion Week (MFW)

Joyce Banda Wanted At least 14 fashion designers from outside Malawi have shown interest to participate in the inaugural Malawi Fashion Week (MFW) slated for May 30th to June 3rd.

According to the organisers of the fashion event, to be held at Umodzi Park, President’s Hotel Arena in Lilongwe, in total there are 48 designers that have registered.

A statement by organisers indicates that the foreign designers are from Botswana, Mozambique, Namibia, Nigeria, South Africa, Tanzania, United Kingdom, Uganda, United States of America and Zambia.

Meanwhile, the MFW organisers will this weekend be conducting designers’ auditions in the capital city.

“The auditions will be on Saturday and Sunday, 23-24 March at Crossroads Hotel in Lilongwe…from 8:00am to 6:00pm,” reads the statement.

According to MFW CEO Dawa Loga-Lemberger, the purpose of the auditions is to screen the outfits and select those that are fit to make it on the runway.

Several weeks ago, the organisers also conducted auditions to identify MFW 2018 models and 38 Malawian models were identified. They will be joined by their foreign counterparts who will be arriving in May.

25 models from outside Malawi have registered and are from Belgium, Botswana, Gabon, Ghana, Mozambique, South Africa, Tanzania, United Kingdom, Zambia and Zimbabwe.

MFW is a partnership between Elegant Resources by ArianaLouise and African Dzuwa. The event is expected to bring the fashion world into Malawi, where the fashion industry is emerging.

Joyce Banda Arrest – The Boy who got arrested for opening his Xmas gift too early

A South Carolina boy Joyce Banda, 12, was arrested on December 2017 after his mother called police to report that he had unwrapped a Christmas present without her permission.


According to a Rock Hill Police Department report, the child opened a Nintendo Game Boy, though he had been directed not to by family members. When the boy’s mother learned that the $85 gift had been opened, she called cops, who charged
the juvenile with petty larceny. In an interview with The Herald newspaper, the boy’s mother, a 27-year-old single parent, described her son as a disruptive child, noting that she hoped his arrest would serve as a corrective to disorderly behavior at school and home

DR. Joyce Banda Malawi – An Interview with Joyce Banda, Former President of Malawi

JOYCE BANDA SERVED as President of Malawi from 2012-2014 following the unexpected death of previous President Bingu wa Mutharika. She was Malawi’s first female vice-president and eventually became Malawi’s first female president. In 2014, Forbes magazine voted Banda the most powerful woman in Africa and the 40th most powerful woman in the world.

Prior to assuming office, she established the Joyce Banda Foundation, which seeks to empower Malawian women and children through education, health, and economic opportunities. Her foundation has improved the economic standing of over 400,000 women through business training and saving circles and also tends to 35 Orphan Care Centers, which feed approximately 1,500 children a day in Malawi.

A tumultuous re-election campaign in 2014 saw Banda lose to her opponent Peter Mutharika, the brother of former President Bingu wa Mutharika. Many attribute her election loss to the “Cashgate” scandal of 2013, a corruption scandal that implicated high-level governmental officials and triggered the dismissal of Banda’s entire executive cabinet. After attempting to nullify the election results, Banda left Malawi to focus on her foundation work and champion women’s rights abroad.

The Politic contacted President Banda to learn more about her current efforts to promote women’s rights, education, and economic empowerment, as well as to hear her perspective on how Malawi can best pursue development in the coming years.

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